Branding for I Heart HGTV

Fall, 2015 
in collaboration with HGTV’s editorial team

In 2015, as Scripps was moving through a vast platform consolidation effort, the blogging team decided that this would be the opportune moment to update the direction of HGTV’s design blog. A lot had changed about the face of the digital space and the attitude of it’s users in the past 3 years. This update included a name change, a branding package, and a shift in the content. When you visit the new I Heart HGTV blog, you’ll find timely content with plenty of how-tos targeting a younger demographic.

Below, you’ll see the new branding package I designed, how it evolves with the seasons, and how the branding translates to editorial graphics.

Designer for I Heart HGTV | Hannah B. Design

Designer for I Heart HGTV | Hannah B. Design

Designer for I Heart HGTV | Hannah B. Design

 

 

 

 



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