HGTV Design Happens
HGTV Design Happens was redesigned to simplify the user experience and place a greater emphasis on the content creators. Along with the redesign was an entire rebranding to lend the then 6-year-old blog a fresh, fun look for readers that was a little hipper and less traditional than had previously been expected on HGTV.
This project was executed as part of the HGTV visual design team. In 2013, it won a Best of the Web Cablefax Award for Blog or Series of Blogs.
As with any branding project, to determine the look & feel of the brand, we did some initial character studies and mood boards. While I can’t share the final ones, here are a couple examples of my initial studies.
A few screen grabs from the finished site…
Several months after the release of the desktop blog, we designed this mobile site.