HGTV Handmade Sizzle Reel
working with HGTV’s production team
HGTV Handmade is a millennial-targeted YouTube channel starring established YouTube DIY-ers sharing lifestyle, DIY content weekly. For the initial sizzle reel, the ladies were flown to Knoxville where I staged a downtown loft for an afternoon crafting party. Lots of jewel tones and handmade elements were brought in to create a hip, playful environment that the ladies might live in themselves.